We offer user-friendly best-sellers with low service requirements.

New trends always bring a glut of new technologies and products with them. Some are short-lived, others successfully assert themselves on the market. Whether a product is a star or a flop depends above everything else on its acceptance by consumers. The "pioneers" that all new technologies and products have initially wanted to be and will pay almost any price for are too few and generate short-lived business.

Most customers want simple, safe and value-for-money products that always work and work at first go. Only when a product has these features is it ready for the mass market. And this is what we have specialised in.

Fukato, datacask and medowell are products that can be easily operated, offer great convenience and have few service requirements. We offer these products just when the market is ready for them, right when many, many consumers want to have one of these products – when it becomes an absolute "must-have". In our portfolio therefore we only have "stars" and "cashcows" with a total life-cycle of 18 months maximum.

And when the demand by end-customers for these products is great, we can supply a large number of pieces at an especially good price. Thus we can calculate an attractive price for the products targeted for acceptance on the mass market.

In order to achieve this objective we concentrate on a few, strong-growing products that promise great success due to current market demands: Hard disk solutions, ready-to-run hard disks, TFTs, notebooks and wellness products.